The posts written by me owe to the shared wisdom of the product marketing teams I have lead over the years at VMware, bebop and Google. Credit goes to Alberto Farronato, Chanda DaniCreighton HicksEd Hsu, Eric Gray, Eric Horschman, Gaetan Castelein, Greg Bybee, Ibby Rahmani, Jaleh Rezaei, Jenny Fong, Jessica Feng, Joe Ryan, Joe Andrews, John Gilmartin, Jon Bock, Julia Lee, Kaushik Banerjee, Leena Joshi, Mark Chuang, Martin Klaus, Meagan Hency, Michael Huang, Mike Adams, Neal Muller, Neela Jacques, Peter Wei, Rob Smoot, Ross Silverstein, Sindy BraunShruti BhatTarquin Clark, and Whitney Selfridge.

I also owe immensely to the amazing leaders I have learned everything from: Diane Greene, Kamal Shah, Paul Maritz, and Raghu Raghuram.


Bogomil Balkansky


Editor’s bio


Bogomil Balkansky is currently taking time off – traveling the world, working on a cookbook, and occasionally blogging on topics like product marketing. Before the sabbatical he was a VP at Google focused on recruiting solutions and he was recently named  #1 among the top 10 most important people in HR Tech .  He joined Google through the acquisition of bebop where he had been an early employee. Earlier in his career, Bogomil was an executive at VMware where he played pivotal role in steering VMware’s flagship server virtualization product line to cross the chasm and become the de-facto standard in every datacenter. Over his 8-year stint at VMware, the server virtualization product line grew 10X in revenue and its customer base increased from 5K to 300K customers.  Prior to VMware, Bogomil worked in product management at Siebel Systems – the pioneer of CRM software and at CrossWeave – an innovative application integration start up. He started his career as a management consultant at McKinsey & Company.  Bogomil holds a bachelor of arts in mathematics from Cornell University and an MBA from Stanford Graduate School of Business.